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Saturday 24 December 2011

Experimentation pushes creativity at Pak bridal week


Lahore: There were some levels and some levels at the first Pakistan Style Design Government L`Oreal London Marriage Weeks time, but it was an attempt worthy of applauding and admiring. Youthful developers select to research and let their imagination talk, whereas others cornered to the regime and frequent styles for genuine professional requirements.

The four-day fashion bbq that determined overdue Thursday introduced together 14 developers for slam displays, jewelry displays and beautician displays.

The concept was to carry under one top all the components that engage in a critical function in wedding ceremonies, said Musharaf Hai, md of major attract L'Oreal Pakistan.

"We were very clear from the very starting that the bridal week will be have more than just wedding apparel. I individually believe there is no fashion without make-up and no design without make-up. Hence, it was essential for us to have a foundation where all these components come together and set a pattern for the next period with regards to make-up, wedding trousseaus and appearance," Hai informed IANS.

Designers like Ali Xeeshan, Asif and Nabeel, Emraan Rajput, Fahad Hussayn, Hassan Shehryar Yasin, Seo, Nancy B, Nida Azwer, Vermeil, Sara Rohale Asghar, Sonia Azhar and Umar Sayeed along with well known designers Nabila, Ather Shahzad, Depilex and Toni & Guy took part in the occurrence.

While most developers performed it secure and offered what usually provides in Pakistan, mainly Lahore, developers like Fahad Hussyan, Ali Xeeshan and Seo by Maheen Kardar floored the driveway with unique styles.

Hussyan's design sensibilities came in existence through his "Raat Raakh" range in which he magnificently committed brocade and purple velvet and offered multi-coloured sherwanis, multi-panel lehengas and used appliques on the outfits to boost the impact.

Xeeshan's try to come back Kashmiri crafts to general audience fashion proved helpful in give preference to of the young developer, who used the complex threadwork on daring colors with a rush of sequins and covered them sensually on design as a shirt.

But the truly motivated styles came from Kardar who introduced jumpsuits-cum-ghararas on the slam, saris with shrugs and extensive empire-collared overcoats joined with kurtis and ghararas.

Veteran developer Umar Sayeed offered excellent finesse with complex design and sensible jewelry with adornments. He truly provided what is estimated from a bridal dress in developer -- unrivaled design and craftsmanship.

Given the truth that the slogan of the occurrence was to anticipate styles for the future period, this being wedding period in Lahore, the organizers and creates are looking at developing the second version.

"We are preparing to switch the occurrence to July or July next season, Now, we imagined let's begin the occurrence, because once it is done, you get to know about so many other elements and master. Otherwise it would again have been a delay," Hai described.

And with wedding market flourishing in Pakistan, Sehyr Saigol, chairperson of Pakistan Style Design Government management section, imagined bridal fashion was the most powerful and major kind of design in Pakistan.

"The wedding market is increasing and this is our first phase to recognize this and offer our developers a amazing foundation to display their imagination and arrive at out to bigger followers," she included.

And, this being a business-to-consumer foundation, developer Nancy B. imagined it is a advantage.

"I am generally a pret developer and majorly into going. But, when you get involved in a celebration like this, you get to socialize immediately with your clientele because bridal dress in requires a lot of cash and only serious clientele are considering it. So, it is an excellent begin for our fashion market," Nancy informed IANS.

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